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Dr. Sam’s Journey with the Nutrilite™ brand and Amway: A Legacy of Healthy Living

I was interviewed recently in acknowledgement of the Nutrilite™ brand’s 90th anniversary today.  It’s a lifelong legacy for me, and I’m excited to share the resulting story with you!

For Dr. Sam Rehnborg, Nutrilite is more than a supplement brand – it’s his lifelong passion. As the son of Nutrilite founder Carl F. Rehnborg, Dr. Sam was quite literally born into the business. From his earliest memories, he was immersed in his father’s work developing nutritional supplements.

To help celebrate the Nutrilite brand’s 90th Anniversary, and to accompany the release of The Nutrilite Story Third Edition, we sat down with him to discuss his legacy and continual growth with Nutrilite and Amway.

Can you tell us about your earliest memories with Nutrilite?
Dr. Sam as a toddler on Balboa Island.

I was in Nutrilite before I was born, really. My earliest memories go back to when it was just my dad, my mom, and me. We lived on Balboa Island in a small one room apartment.

We’d visit my father in his small laboratory down the street where he worked on his products.

He loved to swim, and I’ll always remember how he would swim across the bay with me on his stomach.

I was his first test subject, in a way. It was a wonderful time in our lives.

Can you share more about what your father was doing to launch his business early on?

My parents separated when I was 3 or 4 years old. It was hard on my mom at the time because of how busy my dad was. She took me back east to Connecticut with her and tried to get things going in her life. My dad visited and brought me back to California after a while.

We moved to Los Angeles and lived in a small apartment where he could continue working on his products. The business started to grow during that period, and he found a 3-acre farm in the San Fernando Valley where he could harvest alfalfa to use in the products.

He would process the alfalfa in a small factory in Los Angeles. He rented another place nearby where he could package the product. This is where distributors would come to pick up their product supply. The business kept growing, so he found a 10-acre farm near Buena Park to continue supplying ingredients for his products.

Who were some of the people helping your father market the product during that time?
Nutrilite founder, Carl Rehnborg.

He found that the best way to sell Nutrilite was through women who were using the product themselves.

It really came down to a woman named Alma Stewart who was one of his first customers. She kept asking to sell the product, but he didn’t think she would be able to sell it. But she was persistent, and after another sales setback he decided to give her a try.

He gave her a 25 percent discount on the product and told her she could mark it up from there. She was immediately successful. And she became one of his first salespeople selling the product because she believed in it and lived it, because it changed her life. People were intrigued with my dad, but they could see themselves in Alma when she was talking about Nutrilite and being a product of the product.

At the same time, he needed to be closer to the farm, so soon after we moved to Buena Park where we lived and worked. That’s where everything really got started. The business took off.

What were some of your first jobs with Nutrilite?
Dr. Sam as a young boy in Southern California.

Early on, I would work in my father’s laboratory sweeping the floor. Also, when I was about five or six, we’d go to the farm in the San Fernando Valley where my father harvested alfalfa.

My job was to pick walnuts and strawberries and sell them to people who came by. It was a great adventure for the family, especially during the war when gasoline was scarce and when we needed the extra money to make ends meet.

As the business started to grow, I would often go with my dad to make presentations about his products to potential customers.

During this time, he became known as the Vita-man and as his test subject, people would ask me questions and I would include in my answers that I ate my Nutrilite.

“Does your son use the products,” they would ask? He would say sure, and he would call me over to interact with me.

That would usually clinch the deal!

What were your early teenage years like?

The business started to grow when I was at that age, and as my father got more successful, and even before my teenage years, he sent me off to a military prep school to get a better education. As I grew up, I went to many different schools into my teenage years.

Going to so many different schools helped me learn how to take care of myself and connect with people. After I finished high school in Newport Beach, I went to Stanford for six years and then five years at UC Berkley for my Ph.D. I was always interested in the sciences. I studied chemistry, biochemistry and physical science, and then biophysics at Berkeley for my Ph.D.

How did your involvement with the company evolve as you got older?

In summers during school, I’d work on the farms or in the laboratories in a variety of different locations doing different jobs.

When I went off to college, I’d come back during holidays and work at the plant for about three months. I’d earn money to take back to school with me.

While I was at school, my dad would call me at least once a week to tell me what he was doing and to find out what I was doing. He was always really interested in my studies, especially when I got to graduate school.

What was it like when you officially joined the company after you received your Ph.D.?
Dr. Sam as a graduate student.

After I graduated, the business was at a crossroads. It was a tough time, and my dad was getting up there in years.

He said, “We need you back here at the company.”

So after a trip around the world visiting 40 different countries, I came back and started as Assistant to the President.

I jumped right into the thick of things and brought a lot of young people into the business to help me with the marketing, guys like Danny Rogers and John Brockman. At that time, Barney Bailey was incredibly helpful also.

What were some of the key challenges you faced early on?

Nutrilite had reached $50 million in sales but eventually dropped to $10 million because of the regulatory scrutiny we faced. The government temporarily shut us down, but we fought it in court and won. Then the government established regulations that ultimately worked in our favor because we finally knew what was permissible.

At the time, Dr. Stephen Tinkoff was running the company, he was a good leader, but his strength was not in sales and marketing. So, my responsibility was to help get us back to basics. We had to figure out how to sell the product effectively. We started by going door-to-door, but quickly realized that wasn’t the best approach.

We started traveling around the country, putting on meetings, and gradually built up our distributor groups. That was really the beginning of our success during that period.

What stands out for you about working with Nutrilite employees?

From the beginning my dad was always telling me that the most important asset you have are the people that are going to help you make and sell these products. He loved talking to employees and helping them understand why he was making these products, and why they ought to use them.

That’s why we always provided supplements for the employees to use, that’s always been part of it. It had to do with how the product was sold, the biggest thing was to have people use the product to be able to sell it – that meant the employees, too.

He also instituted profit sharing, which he believed to be tremendously important. We were one of the first companies to do so. He believed that for a business to be great, people had to be a part of it.

What does the Nutrilite and Amway family mean to you?

I feel like even though we all come from different backgrounds we are all the same in many ways and we all have the same potential. It isn’t about one single individual who has all the answers, everybody’s got to be a part of it. Everyone in this family is in it together. It’s about the camaraderie and respect for each other.

ABOs all over the world should feel the same way.

Can you tell us about the first time you met Jay and Rich?
Jay Van Andel and Rich DeVos.

I was at a leadership meeting in Los Angeles with my father and he was most interested in having me meet Jay and Rich. He pointed them out to me and said they were really going to go places. He was excited because he knew they were the future of the business.

They wanted to know everything that I knew about Nutrilite. They both asked a lot of questions. Every time I ran into them after that, they wanted to talk to me to get my perspective on how Nutrilite was doing.

They had started their Ja-Ri business at that point, but they always maintained a line between Nutrilite distributors and Amway distributors before we merged. Joining with Amway was a big step and my trust in Jay and Rich helped make the process possible.

What do you consider to be the most rewarding aspect of your career?

The most rewarding aspect is really helping people understand what they are eating and why our products could be added to their diet to help them have better nutrition and a healthier life.

Can you tell us about the “product of the product” philosophy?

That came from my dad. He always said the best way to sell the product was to use the product.

It was about getting more people to embrace the product as part of their lifestyle, not just making a one-time sale.

Dr. Sam wearing his “I eat Nutrilite” pin.
How has Nutrilite evolved since your father’s time?

The big evolution was certainly expanding internationally. My father always wanted to get back to China and other parts of the world. That’s where I got involved too, figuring out how to start companies overseas. Joining with Amway allowed that global expansion to happen.

How have you achieved work life balance in your career?

I’ve always felt that work, love and play are all part of it. You’ve got to get them all in there, you don’t just focus on one or the other. It’s about finding something that you really love doing and getting after it. You want everybody to have the opportunity to have a full life, whatever role they’re playing. It’s especially true today. We need to keep connected.   

Which Nutrilite product are you most proud of and why?

Obviously, it’s the Double X™ supplement. It’s Amway’s number one product and it’s the most complete product with all its components as close to nature as it can be while being effective. And it’s continually being improved. When my father came up with it, he was basically saying to people that embracing his products meant embracing a healthy lifestyle.

Looking to the future, what excites you about Amway and the Nutrilite™ brand’s potential?

I’m excited about what we can do at places like our farms to help people better understand this magnificent planet and the world we live in. How can we make it a better place, and what can we do to help people embrace that and understand it?

Dr. Sam on the Amway campus in 2023.

We can’t just wait for a problem to occur and then try to solve it. We need to plan and prevent problems from occurring in the first place. We’ve got to embrace this approach – our Health and Wellbeing – to protect our futures. We need to take care of everything – the people, the plants, the living creatures, the oceans, the land.

That’s what I’m passionate about now.

Harnessing the Power of Nature

With springtime upon us it’s a good time to share a previous post about harnessing the undeniable power of nature. It’s becoming ever more important for us to listen to Mother Nature and to find innovative ways to help create a sustainable future. A future based on nature’s design.

The wisdom of nature fascinates me. You need only take a walk in the outdoors to see why. At first glance, you may marvel at its beauty, but when you look closer, you’re sure to spot the elegant efficiency that is uniquely Mother Nature. Nothing is wasted. All is needed. Everything counts. To me, nature is a perfect place to find inspiration for sustainable solutions not only for healthy living, but for a healthy planet. So perfect, in fact, it has inspired a movement.

A majestic tree at Fazenda Nutriorganica, Ceará, Brazil, 2014. Branches jut out without any right angles, allowing for more efficient distribution of water and nutrients, just like the blood vessels in our circulatory system.

Sustainability inspired by nature

For eons, man has found solutions to problems big and small by watching, learning, and modeling the wisdom of nature. Today, we’re watching even more closely to find sustainable solutions, thanks to the biomimicry movement. I like that.

Biomimicry, a term coined by naturalist Janine Benyus about 25 years ago, is now a mainstream movement. A growing number of researchers, architects, inventors, and other creative types look to nature to inspire their own well-designed solutions. Each one starting with a simple question: “I have a problem; how would nature solve it?”

Water beadlets on the surface of a leaf. Certain leaves, such as the lotus, are textured, which helps water and dirt to roll off easier. This feature has inspired fabric and paint finishes that repel stains without the need for excess chemicals.

What exactly is Biomimicry?

According to The Biomimicry Institute (yes, there is an institute), the goal of biomimicry is to find sustainable solutions to human challenges by emulating the patterns and strategies found in nature that have stood the test of time. The result is products, processes and policies that not only help us thrive, but protect the planet.[i]

The bur is a common example of biomimicry in action. These airborne specks of dry plants have hooks that can cling to clothes with impressive tenacity, much to the dismay of most hikers. But not to Swiss engineer George de Mestral, who took a closer look at the bur and was inspired to create the Velcro® hook-and-loop fastener, which he patented in the mid-1950s.

You may also recognize biomimicry in other products: bullet trains inspired by king fisher birds, houses modeled after baobab trees, air conditioning systems patterned after termite hills, or solar power systems inspired by leaves.

Nutrilite solutions powered by Biomimicry

My father understood the wisdom of nature long before the biomimicry movement. As a young man traveling in China, he was intrigued by the shiny coats of cows grazing only on alfalfa and drinking water. He also noticed people in rural areas, who ate a diet rich in fruits, vegetables, and whole grains, were healthier than their urban counterparts who consumed more refined foods. These types of observation eventually led to the creation of Nutrilite® brand supplements — a supplement inspired by nature.

Another Nutrilite example of biomimicry is the natural pesticide BIOTROL developed by scientists at Nutrilite Products, Inc., in the 1950s. They were looking for spotted aphids, dead ones in this case, that had been rampaging the alfalfa fields. They noticed some of the dead aphids were covered with a fuzz from mold. After testing, they found the mold spores could control the aphid problem and do so without the bugs developing a tolerance to the fungal material. This discovery didn’t result in a commercial product (spotted aphids are not a big pest), but it did inspire my father to find a way to naturally ward off certain destructive caterpillars. He hired entomologists, biologists and fermentation experts and eventually produced BIOTROL. It was derived from the bacteria Bacillus thuringiensis and considered the first natural biological pest control in the marketplace.

An insect shows off its colorful exoskeleton while blending into the foliage. Some insects are predators of common pests, making them a natural solution to help protect crops.

Good bugs, bad bugs and more

Finding inspiration in nature is a huge part of what Nutrilite scientists do. They use beneficial bugs – lady bugs, green lace wings and others – to balance harmful bugs. They rely on sheep droppings to feed earthworms, microbes and other organisms needed for rich, fertile soil. They closely monitor harvesting time to ensure optimal nutrient content in plants.

It is also important to look to nature to see what is suited for the land. For this reason, we source plant ingredients for Nutrilite® brand products from farms that have the right climate, soil and weather conditions for a particular crop, and why we partner with like-minded farmers around the world in our NutriCert™ certification program.

Surround yourself with nature’s inspiration

We spend a lot of time at our home in Telluride, Colorado, but this year was the first time we were there to see the Aspen leaves changing color. It was an unbelievable sight, true living color in brilliant greens, translucent yellows and deep golds. These majestic trees paint a spectacular picture, but to me, they also offer inspiration for biomimicry of a cultural sort. You see, the Aspens are all connected by one massive root system that allows them to thrive, year after year, earning them the moniker of largest living organism on the planet. Imagine what we could accomplish for our planet if we could be as connected?

The sparkling leaves on Aspen trees near our home in Telluride begin to change color. Telluride, CO, September 2018. Photo: F. Rehnborg

I encourage you to get outdoors as much as you can. Go somewhere that soothes your soul –walk along a beach, hike a mountain trail, sit in a city park or enjoy your own garden more. While there, look closer at the flowers, trees, shrubs and nature’s other wonders. Look for symmetry, check out the patterns, and find something you haven’t noticed before.

I believe the more we connect with nature, the more we open our minds to nature-inspired solutions and, most importantly, the lighter we will tread on our planet. Who’s ready for a nature walk?

Till next time!

Going on Tour, and Going Full Circle

Last month, Francesca and I toured through Asia visiting China, Thailand, Malaysia, and Taiwan. The trip was an opportunity for us to talk about Amway’s leadership as a Health and Wellbeing company and to begin celebrating the upcoming 90th anniversary of Nutrilite.

Throughout my visit, I spoke to employees, company leaders and – from the stage – tens of thousands of Amway Business Owners all of whom were eager to learn more about the legacy of the Nutrilite™ brand and the power of nutrition in today’s world. Many leaders have enthusiastically embraced the Product of the Product philosophy and are doing all they can to improve their health and wellbeing, and their outlook about the future. 

In the Beginning

It’s what my father, Carl F. Rehnborg, envisioned when he founded Nutrilite nearly 90 years ago. He was an adventurous man who was innately curious. As a young entrepreneur living and working in China in the early 1900s, he spent lots of time building his business by traveling throughout the Chinese countryside.

While doing so, he made the quintessential observation that ultimately led to the creation of the Nutrilite™ brand: People living in the countryside were much healthier than people living in the city; they were more physically active, and they ate more fruits and vegetables.

Historical image of man standing in front of steps leading up to a building facade.
Photo of Carl F. Rehnborg in Shanghai, Picture During the Years of 1915 and 1916, Carl F. Rehnborg was an accountant with standard Oil Company of New York, in Tientsin, China, which is in the northern part of the country

But let’s rewind and think about this. Just getting to China from the United States in the early 1900s was a monumental task. For him, it included traveling across the continental United States, and then extended passages across the Pacific Ocean where he had lots of time to dream about the future, and the opportunity to learn about a completely different culture – and build a business.

As a young businessman, he started off in China representing Standard Oil selling cooking oil traveling up and down the Yangtze River. But, again, based on his observations, he believed that selling canned milk in China would serve an immediate need and benefit the Chinese population. He soon returned to the States and was able to convince Carnation Milk to let him represent their company in China.

It was while selling canned milk and becoming more embedded in Chinese society, that he realized most people he was interacting with had nutritional gaps in their diets that plant materials could help fill. He also soon understood that eating well, exercising, and leading a healthy lifestyle was the best way to combat poor health. Simply because it helps prevent problems from occurring in the first place.

So, from the very beginning, through my father’s observations, a deep understanding of health and wellbeing has been engrained in the DNA of the Nutrilite™ brand.

The New Opportunity

Today, Amway understands how Health and Wellbeing can help improve peoples’ quality of life and help increase health spanhelping people live better, healthier lives. The commitment to Health and Wellbeing is coming to life in different ways across the globe, but everything is rooted in a consistent direction.

Together, we are focused on six interconnected domains that illustrate how a healthy body, a healthy mind, personal growth, community connection, financial wellbeing, and taking care of our planet can positively transform our overall wellbeing.

Going Full Circle

An exciting part of our Asian trip was the opportunity to share the stage with co-chairmen, Steve Van Andel and Doug DeVos, and CEO, Milind Pant. Spending quality time with them in each country we visited made me realize how interconnected we are and how important our partnership is.

During our final presentation in Taipei, an on-stage interview session between the four of us and Michelle Lin, Managing Director of Taiwan and Hong Kong, I heard Doug say something that truly resonated.

The whole team onstage at the Platinum Rally in Taipei.

While speaking about the direction we are going as a company, Doug said:

“Health and wellbeing is who we were in the first place. And now we’re discovering more about who we are. And if we do that, we can build an even better future together.”

Listening to Doug speak, I realized that we are – in many ways – going full circle.

What my father observed so many years ago is as important today as it ever has been. And it is now at the center of the future Amway is pursuing.

What an incredible opportunity!

Cheers!

The 90th Anniversary of Nutrilite

Believe it or not, next year marks the 90th anniversary of Nutrilite. Many amazing things are in the works to celebrate this important milestone.

For starters, something I’m truly excited about is the upcoming release of The Nutrilite Story, 3rd Edition. The updated version of the book will not only to tell the ongoing story of the Nutrilite brand, but its release will also coincide with the 90th anniversary.

The book tells the story of my father, Carl Rehnborg, and how his insatiable curiosity and dogged determination created Nutrilite. It also shares how my personal journey from childhood up to the present has helped Amway and Nutrilite become what it is today. You’ll be able to get a copy of the book early next year.

That’s not all we have been busy with lately. To help people better understand the Nutrilite story and how my personal life has been so intertwined with health and wellness, I spent several days in a production studio capturing my impressions about the past, present and future.

Here’s a teaser video we put together to give you a taste of the content you will soon be able to see.

There’s even more. During the last two weeks in October, I will be touring Asia – stopping in China, Thailand, Malaysia, and Taiwan – to begin celebrating the 90th anniversary of the brand and all the amazing things happening with Amway and Nutrilite.

So make sure you stay tuned to my blog for updates about my trip.

I’ll talk to you soon!

Cheers!

Harvesting Protein from the Sea

My father, Nutrilite founder Carl Rehnborg, was ahead of his time, he was able to foresee outcomes before they happened. And he was always looking for ways to improve the health of the planet and our prospects as individuals – even in unconventional ways.

If you’ve read The Nutrilite Story, you might know the story of the Acania a ship he purchased to harvest plankton from the sea off the coast of Alaska. If you want to know more about Nutrilite history, understanding the story of the Acania is a good place to start because it embodies my father’s forward thinking-nature, the type of thinking that translates into the foundation of the Nutrilite brand.

The Acania designed by John H. Wells and built by Consolidated Shipbuilding Company in 1930. Seen here as Research vessel in Juneau, Alaska (1987)- Southeast Alaska. By Gillfoto – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=75

An Eventful World Tour

In the early 1950s my father was entering the retirement phase of his life, having turned 65 in 1952. But he wasn’t slowing down by any means.

A year later, his insatiable curiosity led him to embark on a world tour with his wife Edith that took them to Europe, the Middle East and Asia. During his travels, he was analyzing the character and culture of ancient places that were brand new to him. And in doing so he couldn’t help but view things through his own particular lens – nutrition. 

He visited Europe when it was still recovering from the devastation of World War II. He theorized that proper supplementation could help bridge nutritional gaps in people still recovering from the traumas of war. And throughout his travels across three different continents he saw stark reminders of poverty and malnutrition.

He returned home inspired to find ways to make the world a better place and to do what he could to help eliminate poverty and starvation. He saw that people were not only suffering from a lack of vitamins, but also from an inadequate intake of protein.

Observations while Sailing to and from China

Decades earlier he had sailed to and from China across the North Pacific, where he saw plankton blooms glowing in the dark seas at night. Memories of those passages across the ocean gave him an idea for a solution. In the fall of 1954, he decided to find a way to harvest plankton straight from the sea and use it to make a protein supplement.

Why plankton? More bang for the buck, he figured, or more protein by the pound, to be more accurate. Sure, one pound of plankton might be roughly equivalent to a pound of fish, but a lot of food value was lost between the plankton and the big fish that humans ate.

He purchased a 126 foot luxury yacht called the Acania and he refitted it for harvesting plankton. By the summer of 1956, the Acania set sail, bound for the waters off Alaska. I was able to join the crew during my summer break from Stanford University, where I had just completed my sophomore year studying chemical engineering.

How it Worked

From the Acania’s deck, we would send these big coned-shaped nets down 100 feet in water to scoop up the protein-rich plankton. We would follow the plankton on sonar. We could see the fluorescent plankton rise at night with the dwindling sun when we could get close enough to harvest it. We would bring it onboard via big pumps that sucked it out of the water and into the bowels of the boat, where it was spray-dried with relatively little treatment. Every night, we would catch 100 pounds. It produced a very high-quality material that was 85 percent protein.

The trip was a success, proving that plankton could indeed be harvested, and a healthful protein supplement easily made from it.

Unfortunately, the operation wasn’t economically viable. Harvesting plankton was simply too costly at the time to produce a supplement whose primary market would be the world’s most poverty-stricken areas.

The Acania Today

The current owners of the Acania reached out to me earlier this year to compile historical details about the vessel. The ship was built in 1929 and it’s had a storied history with multiple owners. Nutrilite owned it from 1955 to 1960 after which the boat was sold to the Stanford Research Institute.

The ship is being restored after it sank at the dock in Everett, Washington in August of 2017.

I hope to be able to visit the current owners sometime in the near future to share personal stories about my time on the Acania and to relive some of the wonderful memories I experienced as a young man helping to build the future of the Nutrilite brand.

A Friend of the Sea

Friend of the Sea Logo

Today, Nutrilite ingredients harvested from the ocean are Friend of the Sea® certified. That includes the entire supply chain — the fisheries, the fish oil producer, and our products. Specifically, it relates to our new Omega and Advanced Omega products that have begun rolling out this year. It’s another step toward sustainability and care for the planet we call home.

Friend of the Sea® sustainable fisheries and Omega-3 certification ensures certified products minimally impact the environment. Following Friend of the Sea® requirements ensures healthy fish, supports endangered species, and encourages an abundant supply for the future.

My Father’s Legacy

My father was focused on sustainability, social responsibility, and other innovative methods to help alleviate global challenges like poverty, malnutrition, and climate change. He was doing this even before the modern environmental movement was born.

It’s the type of thinking we need more of today as we slowly realize that the future is now. And we can’t pass our problems to the next generation anymore.

Cheers!

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