Traceability has been a guiding light for the Nutrilite™ brand ever since my father bought his first farm over 80 years ago. And for good reason. It builds trust. He was eager for customers to know where their Nutrilite supplements came from, where he grew the plants used for his products, and how his sustainable farming practices meant his plant concentrates were second to none. His customers could be confident in their purchase because of that level of trust. It’s the proverbial “overnight success” that took decades of hard work to achieve that few people know about. Until now.

Thanks to today’s hyperconnected world, we can shine a brighter spotlight on our traceability efforts, making them more transparent than ever. It’s important because transparency gives today’s consumers the information they need to make an informed decision. In other words, transparency is the new trust, and it’s especially important for dietary supplements. Why? Consumers want to know that products they intend to take every day are pure, safe and effective.

That’s why I’m excited about the ability to take our long-standing traceability efforts online. After all, if you want to educate folks, you go to where they gather. Today, that’s online.

The Nutrilite Traceability Program is a great example. To me, the team has worked digital magic to create an inviting website that highlights all the hard work that has been quietly done behind the scenes for so long.

No question is too simple

Since the Nutrilite Traceability Program begins and ends with consumers in mind, no question is too simple. How do we choose the botanicals for Nutrilite supplements? How do we select the seeds, and where do we grow them? What does it mean to grow plants sustainably? How do we keep harvest-to-process time short, and why does it matter? What exactly do we do to ensure quality manufacturing and packaging? The answers to these and other questions are now available online from the convenience of your computer, tablet or smart phone.

I can only imagine how my father would have embraced today’s digital world and its ability to share health and wellness information with so many health-conscious people, near and far, with such incredible ease. Oh, the ideas he would have!

If you want to take a deeper dive into our traceability program, I encourage you to visit the official website where you can learn more, including how every one of our botanical ingredients goes through an uncompromising nine-step traceability process.

You may be wondering whether our traceability program is unique to the Nutrilite™ brand. In a word: Yes. No other company has the unique and extensive traceability process that we use day in and day out, making our traceability program yet another feature that separates the Nutrilite brand from the competition.

Giving customers a clear view into a product’s entire journey—from selecting plant-based ingredients to the finished product—is just about the best way to build trust.  

You may simply want a quality multivitamin like Nutrilite™ Double X to fill nutrient gaps. You may want to add a few supplements to give you targeted nutritional support for key health concerns like heart health or immune function. Or, you may want on-the-go products to fuel an active lifestyle or sports performance.*

Whatever supplements you choose, make sure the brand adheres to high standards for traceability and transparency. To me, that’s the first step to choosing the right supplements.

And, by any measure, the Nutrilite brand is a leader in this arena.

If you’re unsure what Nutrilite products would best meet your individual needs, consider using our Nutrition Recommender. Take about one minute to complete this digital nutrition survey, and you’ll have a curated list of product recommendations to best target your individual needs.

Cheers,

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* These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any diseases.