Traceability has been a guiding light for the Nutrilite™ brand ever since my father bought his first farm over 80 years ago. And for good reason. It builds trust. He was eager for customers to know where their Nutrilite supplements came from, where he grew the plants used for his products, and how his sustainable farming practices meant his plant concentrates were second to none. His customers could be confident in their purchase because of that level of trust. It’s the proverbial “overnight success” that took decades of hard work to achieve that few people know about. Until now.