One of the most popular topics on my blog surrounds our traceability program. If you’re unfamilar with our traceability program, it’s a meticulous nine-step process that helps ensure our products are pure, safe and effective.
Traceability is more important than ever, so it’s worth revisiting. Consumers continue to demand information about the supplements (and foods) they consume. And, they should. They deserve to know what happens to a product before they buy it. It’s all part of making an informed decision. Our traceablity program not only makes that decision easier, it also helps consumers feel confident about the supplements they use every day. For this reason, I thought a quick refresher was in order.