One of the most popular topics on my blog surrounds our traceability program. If you’re unfamilar with our traceability program, it’s a meticulous nine-step process that helps ensure our products are pure, safe and effective.
Traceability is more important than ever, so it’s worth revisiting. Consumers continue to demand information about the supplements (and foods) they consume. And, they should. They deserve to know what happens to a product before they buy it. It’s all part of making an informed decision. Our traceablity program not only makes that decision easier, it also helps consumers feel confident about the supplements they use every day. For this reason, I thought a quick refresher was in order.
A traceability process, decades in the making
At Nutrilite, the ability to trace a product’s journey from the very beginning has always taken center stage. No scrambling here. Even when my father bought his first farm over 80 years ago, traceability was top of mind. He insisted on having the ability to control everything that happened to his plants from growth to harvest to final processing. On this, there was no debate. After all, his goal was to make nothing less than the best supplements for his customers, and that demanded building traceability into the process. Over the decades, my father’s philosophy has transformed into an outstanding program that ensures products that bear his beloved Nutrilite name remain pure, safe and effective.
Consumer confidence starts with traceability
We know that any supplement you choose must be pure, safe and effective. But you need to know it, too. You deserve to be confident that the products you consume and the products you give your family meet quality standards. For this reason, I am so happy to see the visibility of our online traceability program gathering momentum.
What is traceability?
In its simplest form, traceability is knowing where the foods and supplements you consume come from and how they are made. At Nutrilite, we take traceability seriously. For example, we don’t just trace back to the nearest ingredients supplier, we trace our ingredients back to the nearest supplier, then to their supplier, and the suppliers supporting them. For botanical ingredients, our journey goes all the way back to the seed on the farm where the plant was grown. In the case of a wild-crafted botanical ingredient, we trace back to its precise location using global positioning satellite (GPS) technology. As a result, we have the ability to test for purity and safety at every step to ensure Nutrilite supplements contain everything we say they do and nothing else.
A process built on passion
My father would be so proud of how far we have taken his passion for traceability. We fully embrace transparency and welcome every opportunity to showcase our traceability process with customers and potential customers. For me, knowledge is power. Being well informed puts everyone in a better position to make the very best decisions about their nutrition, and help others do the same.
The Nutrilite™ traceability journey goes digital
To learn more about our Nutrilite Traceability Program, I encourage you to visit our website where you can see traceablity in action. Here, you’ll learn more about each step in the process. You’ll learn about our certification process for NutriCert™ farms. You’ll meet some of our experts and you’ll even be able to see our Nutrilite farms at Trout Lake West in the state of Washington as well as our farm in Mexico, Rancho El Petacal, via live-streaming video.
Most importantly, you’ll gain confidence in knowing that Nutrilite products are pure, safe and effective. And, that’s what every consumer wants to know.
Cheers,
