Where do you turn to for advice when buying a new product? If you’re like most folks these days, you go online. After all, there is no shortage of data traveling over the internet ether. The challenge is turning all that data into usable information to make an informed decision. Sometimes it’s spot on; other times, it feels like you are heading down a rabbit hole. But when you finally get ready to turn over your hard-earned money, chances are you’ll move beyond cyberspace and seek advice from the real influencers in your life: your friends.

Continue reading Cyberspace Meets Our Original Social Marketing Plan →